I completely understand your frustration and I’m also the one responsible for posting the payouts of InsureMe’s top 5 InsureMe affiliates. To be absolutely honest, I don’t know how they do it. I do know that Google and Yahoo (more Google) will either hate you or love you. I also know that at least three of our top 5 affiliates work by themselves and have very little technical knowledge. Finally, they work full-time testing and trying just about everything they can think up.

Ultimately, our program can only have five people at the top. This means there will be at least 295 other affiliates striving to grow their volume and margin. My advice to all affiliates is to first and foremost strive to self improve. What does this mean? It means setting personal goals, ones that you can achieve and feel good about. For example, I might set a goal to reach $100 in GM per day from my Google account.

One thing that I’ve learned early is – don’t give Google a dime unless you can get more than a dime back. Sounds simple, but there is always the temptation of thinking you can overspend and then hoping Google will start showing you some love. Truth is – it is likely that you will never see the love you need to recover the loss.

Another thing I have learned is your Google sponsored ad must be compelling and your landing page must give your visitor a sense of security. A compelling ad can be strong enough to create a customer that is unstoppable in our form. A compelling landing page will be well written and targeted to just a few and maybe only one keyword. I’ve talked to affiliates who have learned to dominate and make a lot of money off a single keyword. I don’t advocate this strategy as it is a good idea to seek diversification.

Anyway, thank you for working for our affiliate program. I appreciate and value all of our affiliates – even the ones that send just a few leads. The important thing is that you enjoy what you’re doing and that your revenue exceeds your costs. Good luck.