According to Professor Wesch of Kansas State University we must begin re-thinking the way we have done things with regards to everything based upon what Web 2.0 is bringing.

I cannot speak about everything.

Although, there seem to be plenty of folks out there responding to various global social issues having been inspired by Professor Wesch’s video.

I can speak about what I experience.

I know that over the past twelve months I have started to re-think how I run my business, and how I treat my clients in “the real world,” but this wasn’t inspired by Web 2.0 – it was inspired by watching many other people in my profession fail to provide what I would call a positive client experience.

If you were to try and correlate this experience into the Web, then I think you have the basis for what most people are trying to enable Web 2.0 to become.

Take BUMPzee! for example – The members that I have interacted with from that community have been far more interested in enabling fellow affiliate marketers to be aware of the methods and tools to be successful at their chosen niche rather than “hocking” the next “get rich quick” scheme.

Is this enabled by Web 2.0, or is it a natural result of a bunch of people getting together who were tired of the status quo? Perhaps, it is both things… Perhaps over the past ten or so years since the Internet and Web have become more widely used, we have evolved in our way of thinking about what we want this tool we call the “Internet” to become.

I do not believe, as some have supposed, that the computers which support the web are learning.

I do believe that without realizing it, we are learning to become the ghost in the machine.