Search Arbitrage 101 – Kris Jones On What It Is & Why Should Affiliates Care
I am constantly amazed at how much there is to learn about affiliate marketing. People that we should recognize and get to know, listen to and benefit from. I recently came across an excellent video by Kristopher Jones, President & CEO of Pepperjamsearch.com on Search Arbitrage – NOT AdSense Arbitrage, a term which seems to be tossed around so much as if nobody cares what the real meaning is.
Although the video is a couple of months old, it serves as a great resource where Kris goes over his experiences relating to his contribution as a panelist at the Search Engine Strategies Conference held in New York in 2007. Kris served on the Search Arbitrage Issues panel, along with David Szetela (CEO - Clix Marketing), Tim Daly (VP of Marketing Strategy - Sendtec), Frank Watson (Head Search Marketing, FXCM) & Nick Fox (Group Business Product Manager, Ads Quality, Google Inc.) Some of the most interesting comments Kris makes during the video have to do with his conversations with Nick Fox from Google.
I encourage you to check this video out and comment about your thoughts and ideas.
Currently, I do not participate in any search arbitrage; I am working on placing in the search engines organically. If you are interested in learning about Search Arbitrage 101, this is the video for you.
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